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History

AMD (Audio Motive Distributors) had its beginnings with a small make shift office and a large passion. Three objectives have carried us through the years. Provide a reliable product that is infinitely expandable through well educated installers. The early years were spent helping selected dealers with installation and customer service skills. The dealers who took up the challenge, set by us, have built themselves into the finest quality car audio companies in the country. The result has been recognition from Rockford Corp. U.S.A and Audio Control with numerous performance awards. The benefit to you the customer is a company dedicated to providing a lifestyle that gives you years of Audio pleasure.  From the humble beginnings the efforts have rewarded Audio Motive to become the most respected and dominant high end car audio distributor in Southern Africa.


1991

The Rockford Fosgate brand is acquired & Audio Motive is born, from Passion & the desire to be part of the Best Car Audio Experience ever.  This legacy has been one of the major influences to the development of Car Audio in Southern Africa & setting the reference to a standard respected by many on both National and International levels.

1992

AMD (Audio Motive Distributors) introduces the first official IASCA event to S.A. The high-end 12 volt industry gets its first taste of international competition. Two IASCA judges from the U.S.A were invited guests to judge & create the starting blocks for future events. During that same year S.A's first RTTI (Rockford Technical Training Institute) training programme is held at AMD. This being the only national and international affiliated car audio training programme introduces to S.A. that still exists. Audio Motive sees knowledge as a key to success. This philosophy has proven to be true as it is & has been one of the most powerful growth engines for AMD and its dealer network. This philosophy has been maintained to date & is fundamental for dealers to qualify before representing AMD's products.












1993

Audio Motive wins most improved international distributor of the year. Later that year AMD acquires Wain Harris Term Pro Software Distribution, since computer aided enclosure designs has always been & will continue to be the standard required by AMD. This acquisition was pinnacle to ensuring that all dealers have the means to maximise the best possible performance & reliability to Rockford Corporation's products.


1994


Audio Motive expands it's training program with the introduction of Topgun and dealer growth reaches the 30 mark. During that same year Audio Motive acquires the distribution for the prestigious and respected brand Audio Control, having countless awards for winners of product technology and engineering.


1995

Audio Motive purchases current premises known as Rockford House in Boom Street, Pietermaritzburg, South Africa and creates training facilities equal to the standards set by RF international. Later that year the brand Hafler, the standard in the recording and professional industry, is accredited to AMD,s product range.


1996

Jerry Cave the international representative, at the time, brings Mark Fukuda, now currently head of RTTI and undefeated and longest reining spl world champ, tours South Africa together with Mark Louw known as one of the best installers in the world responsible for the design and building of the Suburban, one of many and great memorable RF Demo vehicles. Currently head of product design and at the time head of RTTI. Were invited guests to tour South Africa and attend as celebrities South Africas largest car audio event which was sponsored by RF SA held at the Village Green in Durban. This event attracted over 40 000 spectators over 2 days and was televised and had live radio coverage. No event of this magnitude, incorporating all members of the industry, has yet to be challenged.










1997


Audio Motive wins the most fanatical Distributor of the year award and continues its dominance in the spl and sound quality arena.














1998


Audio Motive wins for a second time the most fanatical distributor of the year award.
















1999


Audio Motive is privileged to be given distribution rights for Fosgate Audionics. This is seen as important milestone for both RF corp. and AMD as this brand is the Brain child of Jim Fosgate the founder of the Fosgate mark.



2000


Audio Motive is grandfathered as the distributor for LA Southern Africa. This after RF corporation acquires LA international.


2001

Audio Motive is awarded the most prestigious international award, exactly 10 years after its conception, that being the international distributor of the year. Later that year Audio Motive acquires the distribution of the brand MB Quart. This is after RF corporations acquisition of this exclusive and highly respected German speaker manufacturer.



2002


Reigning 2 times spl world champ Greg Cobbs and Brian Schmitt 2 times winner of the best install in the world, having build the famous Nissan Fronteer and Xterra, tours SA together with BOB (Surname). Numerous media incl. Live Topcar, 5 major newspapers and 3 radio stations covered their tour.









2003


2Fast 2Furious







2004


The Best Year Audio Motive had had in its history reflecting its biggest growth year.


2005

Rockford Fosgate SA hooks up with Hip Hop group Entity and ads further marketing efforts that top 2004's figures.


AMD is awarded a limited edition handmade "16 of 25" Fender Stratus Guitars


2006

AMD is recognised as Master Distributor out the elite few.

AMD acquires 1 of 10 T15KW amplifiers - The most powerful amp in the world.



Rockford Fosgate SA creates mayhem at the Castrol Extreme where Entity performs LIVE!

Claus Nord "Rockford Fosgate International Trainer" visits AMD and trains SA dealers.

2007

AMD sponsers Team Ford in the Absa Off Road Series

Jason Digos visits SA to train dealers

2008

Rckford Fosgate and Toyota combine forces to bring you the limited "Yaris RF Edition"



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